---
title: PurchaseLoop Research UK Insights Study, Drinking Preferences
description: Using PurchaseLoop's industry-leading research platform, LoopMe surveyed individuals across the UK, NL and US to gain an understanding of consumer sentiment.
---

[![LoopMe-Logo-White](https://info.loopme.com/hs-fs/hubfs/LoopMe-Logo-White.png?width=290&height=116&name=LoopMe-Logo-White.png "LoopMe-Logo-White")](http://www.loopme.com)

# PurchaseLoop Research

# Insights Study:

# Understanding Consumer Drinking Preferences and Alcohol Consumption

Using [PurchaseLoop's](https://loopme.com/product/purchaseloop/) industry-leading research platform, LoopMe surveyed 4,408 consumers across the UK and 5,148 consumers across the Netherlands from 4-7 February 2022 in order to gain an understanding of consumer sentiment. LoopMe then surveyed a further 2,596 consumers across the US from 7 February to 10 February 2022. 

Questions explored drinking preferences, consideration towards alcohol-free alternatives and opinions on 0.0% alcohol choices. 

With the rise of alcohol-free alternatives, LoopMe's research offers an invaluable insight into what consumers are thinking and their drinking preferences.

 

 

![alcohol-report-linkedin](https://info.loopme.com/hs-fs/hubfs/alcohol-report-linkedin.png?width=1200&height=670&name=alcohol-report-linkedin.png "alcohol-report-linkedin")

### DOWNLOAD THE REPORT

## WHAT'S INSIDE?

We explored three key areas: Impact of the pandemic on alcohol consumption, consumers’ level of consideration to switch to a 0.0% alcohol choice and the occasions that they would choose an alcohol-free alternative, to understand consumer sentiment when it comes to drinking preferences. 

 

![Screenshot 2022-02-25 at 12.32.38](https://info.loopme.com/hs-fs/hubfs/Screenshot%202022-02-25%20at%2012.32.38.png?width=2376&height=1316&name=Screenshot%202022-02-25%20at%2012.32.38.png "Screenshot 2022-02-25 at 12.32.38")

![Screenshot 2022-02-25 at 12.32.03](https://info.loopme.com/hs-fs/hubfs/Screenshot%202022-02-25%20at%2012.32.03.png?width=2372&height=1340&name=Screenshot%202022-02-25%20at%2012.32.03.png "Screenshot 2022-02-25 at 12.32.03")

![Screenshot 2022-02-25 at 12.32.20](https://info.loopme.com/hs-fs/hubfs/Screenshot%202022-02-25%20at%2012.32.20.png?width=2380&height=1334&name=Screenshot%202022-02-25%20at%2012.32.20.png "Screenshot 2022-02-25 at 12.32.20")

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