PurchaseLoop Research Insights Study: What Mobile Gaming's "New Normal" Should Look Like After the COVID-19 Pandemic

LoopMe partnered with IDC to field and analyze a survey of mobile gamers in six countries. These countries were selected, in part, to get a mix of high COVID-19 impact countries and low COVID-19 impact countries. LoopMe surveyed over 3,800  smartphone users in the US, the UK, Japan, Germany, Brazil and Singapore between April 1 and 12, 2021.  Data was analyzed in May.


Mobile gaming



The primary objective of this report was to gauge how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides.  In this report you will also find key learnings of how the pandemic's lockdowns and stay-at-home recommendations affected consumers' mobile gameplay activity to date. 


IDC Report 1
IDC Report 2
IDC Report 3