Looking ahead in 2021, LoopMe is monitoring consumer outlook in our first U.S. pulse report. By using our proprietary PurchaseLoop Research platform, LoopMe was able to survey over 1,700 U.S. consumers within the LoopMe audience pool across the U.S. from December 29, 2020 to January 4, 2021.
We explored three key areas of sentiment; Comfort, Excitement and Intention to compare consumer outlook across in-store shopping and travel. Comfort levels are low for returning to in-store shopping, with consumers favoring purchasing online. Excitement levels are higher for in-store shopping experiences for clothing and fashion. Consumers intend to shop both online and in-store in 2021.